Analysis of digital-based marketing strategy in supporting business activities of young entrepreneurs

This research aims to formulate a digital-based marketing strategy for young entrepreneurs. study uses qualitative approach through an interpretive paradigm by adopting mix. The population used in this is the entirety of entrepreneurs between ages 25 and 40 years North Luwu. minimum sample size was taken based on calculation 10 times number measurement items obtained total 183. analytical method SWOT (Strength, Weakness, Opportunity, Threat) analysis. Before analysis stage, data quality test first carried out, namely validity reliability tests. resulted nine formulations strategies support business activities entrepreneurs, three (S-O), two (S-T), (W-O), (W-T).